Product, Web, Logo, and Catalogue Design
The agency Diagonal was founded to provide design professionals with unusual resources not found in design centers nationwide that cannot be shopped by end users. These resources are artist/artisan-owned and operated, each with processes unique to their work. They require a high level of service, product knowledge, and technical expertise. across the country that cannot be shopped by end users. These resources are artist/artisan owned and operated, each with processes unique to their work and require a high level of service, product knowledge, and technical expertise
Design a Compelling, Responsive, Professional Agency Website Showcasing Artisans and Their High-Art Finishes and Furnishing for the Exclusive Custom Designer Market.
Creating a compelling response website to showcase Diagonal's artisans is essential to highlight the exquisite creative talent and craftsmanship behind their custom-made-to-order or limited series items. By providing a platform that effectively showcases the materials and techniques used by these artisans, designers, and architects can be inspired to create personalized and unique interior spaces for residential and hospitality settings. The website will serve as a window into the world of Diagonal, where clients can explore the exceptional work found in private residences, yachts, and luxury hospitality establishments worldwide. Moreover, with Diagonal's new talent and materials, the website will demonstrate the company's commitment to quality control, exceptional service, and product warranties. This online presence attracts new clients and reinforces Diagonal's reputation as a premier destination for bespoke artisanal creations.
Inventive, Cutting-Edge Design Solutions, that Push Boundaries and Bring Fresh Perspectives, to Inspire Ideas and Design Concepts, and Ensure a Successful Rate of Conversion
In a niche custom high-design competitive market, individuality, freshness, and uniqueness are paramount. The website offers a candid glimpse of products from a historical context of unprecedented works of art. The website aims to convey the art of discovering an inspirational product into one's invention through its exploratory navigation and functionality.
Using video to showcase the Artisans at work is crucial, especially in a world increasingly reliant on artificial intelligence, where trust and authenticity are paramount for enduring custom design.
Unleashing Innovation with State-of-the-Art Digital Flipping Books Software
The vast majority of designers rely on e-commerce catalogues styles to display their products online. However, Diagonal, an exclusive agency, sought to revolutionize this approach by introducing a cutting-edge Digital Collections service that emulates the look and feel of traditional physical catalogues in book form. The mastery of elegant, precise, and methodical collection design, utilizing Flip Book Technology, exudes an aura of style and sophistication. Clients can effortlessly navigate through each collection with speed and convenience, enabling them to download individual pages or the entire collection, transforming the discovery of hidden gems into a delightful and rewarding experience.
Home > Confluent Studios > Confluent Studios Living World Volume 3
Celebrating the effortless artistry and equilibrium of Mother Nature.
Capturing the details and patterns of our living world
Design User-Friendly and Compelling Content with Seamless Engagement Across all Devices
With 60% of searches now being carried out on mobile devices, with some sectors reaching 72%, creating responsive web pages that function seamlessly across all platforms is essential. It is imperative that these pages not only work efficiently but are also meticulously styled to reflect the high design standards of the products being showcased. The artisanal page designs play a critical role in ensuring that each brick pattern layout is intuitively mirrored in a masonry style on all devices, captivating users with creative flair and showcasing each collection with elegance and intrigue. The goal is to evoke the sensation of traveling to exotic locales, sparking curiosity and a sense of adventure.
Effective navigation ensures that users never feel lost and can easily return to their starting point. By prioritizing responsive design, meticulous styling, and intuitive navigation, the website can offer a seamless and engaging experience that enhances the presentation of high-quality design products to users across all platforms.
Iconic, Intuitive, Stylish, Uplifting, and Tells a Message
It was essential for the logo to embody the company's ambitions, leading to the selection of Bodoni Moda. Initially, the logo was cramped, created in Times Roman with a decimal next to a colon positioned to the right. This outdated design needed an upgrade that effectively communicated the company's vision. The new logo had to convey a sense of high value, exclusivity, and directionality, providing ample space to add value for their clients.
The concept of "Diagonal" was inspired by the iconic road in Barcelona that cuts through the city's exclusive shopping district, similar to Broadway in New York, which also stretches diagonally across the city's grid. A point was strategically placed at the beginning of the "Diagonal" to symbolize the start of a project, and another point was positioned at the end of the "Diagonal" at the top to signify the completion of a project with added value. The letter spacing was deliberately dramatic to generate substantial negative space, evoking a feeling of luxury often linked with classic Greek architecture.
By incorporating these elements into the redesigned logo and using the font Bodoni Moda we created a visual identity that reflected the company's vision which conveyed a sense of sophistication, luxury, and exclusivity to its audience.
Modern, Transparent, Gradient, Diverse, Artistic, Refine
The custom menu colour palette was meticulously curated complementing each page's banner images or videos. One particular challenge arose when we needed to incorporate a video showcasing Confluent Studio's artisans at work in their studio as a banner image.
Preserving the integrity of the moving image was paramount, as it represented a cornerstone of what Diagonal stands for. To ensure this, we opted for a transparent gradient that elegantly captured the beauty of the Verre Eglomise in projection, enhancing the visual appeal without overshadowing the captivating video. This innovative approach was then extended to each page's menu, drawing inspiration from the colours in the images below. The aim was to embody the vision of crafting bespoke design finishes for spaces that would be truly unique and unmatched by any other website.
Gold menu navigation bars were also strategically implemented on pages without image banners, adding a touch of sophistication and cohesion to the overall design aesthetic. This thoughtful integration of colours and design elements aimed to create a seamless and visually engaging user experience throughout the website.
HOME
ARTISANS
CONFLUENT
HUTTON
JOHN HUTTON
LUYENDIJK
TOM ENGEL
DIGEST
COLLECTIONS
CATALOGUE
BLACK
WHITE
CLIENT TESTIMONIAL
Tom Engel
FOUNDER / DIRECTOR
PROJECT CREDITS
Product, Web, Logo, and Catalogue Design
The agency Diagonal was founded to provide design professionals with unusual resources not found in design centers nationwide that cannot be shopped by end users. These resources are artist/artisan-owned and operated, each with processes unique to their work. They require a high level of service, product knowledge, and technical expertise. across the country that cannot be shopped by end users. These resources are artist/artisan owned and operated, each with processes unique to their work and require a high level of service, product knowledge, and technical expertise
Design a Compelling, Responsive, Professional Agency Website Showcasing Artisans and Their High-Art Finishes and Furnishing for the Exclusive Custom Designer Market.
Creating a compelling response website to showcase Diagonal's artisans is essential to highlight the exquisite creative talent and craftsmanship behind their custom-made-to-order or limited series items. By providing a platform that effectively showcases the materials and techniques used by these artisans, designers, and architects can be inspired to create personalized and unique interior spaces for residential and hospitality settings. The website will serve as a window into the world of Diagonal, where clients can explore the exceptional work found in private residences, yachts, and luxury hospitality establishments worldwide. Moreover, with Diagonal's new talent and materials, the website will demonstrate the company's commitment to quality control, exceptional service, and product warranties. This online presence attracts new clients and reinforces Diagonal's reputation as a premier destination for bespoke artisanal creations.
Inventive, Cutting-Edge Design Solutions, that Push Boundaries and Bring Fresh Perspectives, to Inspire Ideas and Design Concepts, and Ensure a Successful Rate of Conversion
In a niche custom high-design competitive market, individuality, freshness, and uniqueness are paramount. The website offers a candid glimpse of products from a historical context of unprecedented works of art. The website aims to convey the art of discovering an inspirational product into one's invention through its exploratory navigation and functionality.
Using video to showcase the Artisans at work is crucial, especially in a world increasingly reliant on artificial intelligence, where trust and authenticity are paramount for enduring custom design.
Unleashing Innovation with State-of-the-Art Digital Flipping Books Software
The vast majority of designers rely on e-commerce catalogues styles to display their products online. However, Diagonal, an exclusive agency, sought to revolutionize this approach by introducing a cutting-edge Digital Collections service that emulates the look and feel of traditional physical catalogues in book form. The mastery of elegant, precise, and methodical collection design, utilizing Flip Book Technology, exudes an aura of style and sophistication. Clients can effortlessly navigate through each collection with speed and convenience, enabling them to download individual pages or the entire collection, transforming the discovery of hidden gems into a delightful and rewarding experience.
Home > Confluent Studios > Confluent Studios Living World Volume 3
Celebrating the effortless artistry and equilibrium of Mother Nature.
Capturing the details and patterns of our living world
Design User-Friendly and Compelling Content with Seamless Engagement Across all Devices
With 60% of searches now being carried out on mobile devices, with some sectors reaching 72%, creating responsive web pages that function seamlessly across all platforms is essential. It is imperative that these pages not only work efficiently but are also meticulously styled to reflect the high design standards of the products being showcased. The artisanal page designs play a critical role in ensuring that each brick pattern layout is intuitively mirrored in a masonry style on all devices, captivating users with creative flair and showcasing each collection with elegance and intrigue. The goal is to evoke the sensation of traveling to exotic locales, sparking curiosity and a sense of adventure.
Effective navigation ensures that users never feel lost and can easily return to their starting point. By prioritizing responsive design, meticulous styling, and intuitive navigation, the website can offer a seamless and engaging experience that enhances the presentation of high-quality design products to users across all platforms.
Iconic, Intuitive, Stylish, Uplifting, and Tells a Message
It was essential for the logo to embody the company's ambitions, leading to the selection of Bodoni Moda. Initially, the logo was cramped, created in Times Roman with a decimal next to a colon positioned to the right. This outdated design needed an upgrade that effectively communicated the company's vision. The new logo had to convey a sense of high value, exclusivity, and directionality, providing ample space to add value for their clients.
The concept of "Diagonal" was inspired by the iconic road in Barcelona that cuts through the city's exclusive shopping district, similar to Broadway in New York, which also stretches diagonally across the city's grid. A point was strategically placed at the beginning of the "Diagonal" to symbolize the start of a project, and another point was positioned at the end of the "Diagonal" at the top to signify the completion of a project with added value. The letter spacing was deliberately dramatic to generate substantial negative space, evoking a feeling of luxury often linked with classic Greek architecture.
By incorporating these elements into the redesigned logo and using the font Bodoni Moda we created a visual identity that reflected the company's vision which conveyed a sense of sophistication, luxury, and exclusivity to its audience.
Modern, Transparent, Gradient, Diverse, Artistic, Refine
The custom menu colour palette was meticulously curated complementing each page's banner images or videos. One particular challenge arose when we needed to incorporate a video showcasing Confluent Studio's artisans at work in their studio as a banner image.
Preserving the integrity of the moving image was paramount, as it represented a cornerstone of what Diagonal stands for. To ensure this, we opted for a transparent gradient that elegantly captured the beauty of the Verre Eglomise in projection, enhancing the visual appeal without overshadowing the captivating video. This innovative approach was then extended to each page's menu, drawing inspiration from the colours in the images below. The aim was to embody the vision of crafting bespoke design finishes for spaces that would be truly unique and unmatched by any other website.
Gold menu navigation bars were also strategically implemented on pages without image banners, adding a touch of sophistication and cohesion to the overall design aesthetic. This thoughtful integration of colours and design elements aimed to create a seamless and visually engaging user experience throughout the website.
HOME
ARTISANS
CONFLUENT
HUTTON
JOHN HUTTON
LUYENDIJK
TOM ENGEL
DIGEST
COLLECTIONS
CATALOGUE
BLACK
WHITE
CLIENT TESTIMONIAL
Tom Engel
FOUNDER / DIRECTOR
PROJECT CREDITS
© Michael Brosnan