WOMEN 3D

OBJECTIVE 

“To create a graphic design that impacts social awareness and promotes an intuitive perspective on changing values." 

BRIEF

Within the system of depiction, figuration and dissociation represent polar opposites. The former reproduces the subjective point of view and shows the subject as the beholder sees it. The laws of perspective apply: a subject viewed from the front cannot reveal its rear. The rear is left to the viewer's imagination; the visual figuration relies upon the associative cooperation of the beholder.

By investigation, create an inspirational graphical design that provokes a moral inquiry into conspicuous applications of current political and economic policies. These should entice the viewer to explore and go beyond the façade of perception and objective truths.

APPROACH 

The viewer becomes enticed by their curiosity about an unconventional object. Their subjective viewpoint exerts them to go beyond the facade of perception and exploration. The 3D object gives them an honest perception of what lies beyond the 2D explanation of truth. 

I have applied two metallic surfaces onto the spatial installation; gold and silver. The silver acts as a metaphor for social inequality. Traditionally, in men’s psychological development, they have undeniably believed that their value of self-worth is higher than that of women. Here the ‘WO’ in women is equated to silver, which specifically has a lower market value than gold, compared to their male counterparts, who believe their market value to be like gold. By erecting this spatial design in the public domain, it would cast equitable feelings of liable guilt and/or moral justification. 

OUTCOME

This project was time-consuming, and I still have not seen it to fruition. I made the final sculpture and used it in my final year show. It created attention as people remembered it for its uniqueness, but I have yet to finish it on a grand scale. I would like to complete the total alphabet and make each piece into both jewellery and sculptures for the home. I would like to propose the Installation of my Women's spatial design into every town hall, so that women can teach their children and men about the metaphors of the design, so that one day they will receive equal pay to that of Men, for their roles in the workforce and equal respect at home.

INEQUALITY INSTALLATION

Above, I have presented a moving gif of my inequality installation, called woman. The 3D letters rotate dynamically in sync and in opposing directions, as a metaphor for individuality. Here, the letters are wired together like hands of an analog clock and line up to imply women as one. The word 'woman' becomes significantly more powerful when the letters unite. However, to their male counterparts (like gold), women's roles (like silver) are taken for granted and are regarded as less valuable than their own roles in society. 

DEVELOPMENT OF 2D FONT INTO A 3D OBJECT

I was determined to master and create a tangible 3D font that could express the artistic essence of the times. The tangible pieces would articulate our dilemma with deception and our loss of faith in government. The paradigm of trustworthiness, instigated by transparency, was a crucial manifesto that I wanted to portray. I wanted the viewer to explore and go beyond the façade of perception. By investigation, the object would either excite or disappoint; the front and the back are not always what one believes to be true, yet historically we have always accepted a two-dimensional explanation of the truth. Now with the introduction of 3D, we are able to go beyond the 2D, giving us a more accurate understanding of the final outcome.

PROJECT CREDITS

Concept and Design: Michael Brosnan

Tools: Adobe Illustrator,  Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Cinema 4D, Pepakura