Michael Brosnan is a Headshot and Personal Branding Photographer based in London, UK. He has been photographing creative industry professionals for over 20 years and his clients range from Actors, Artists, Models, Business Teams, Medical Professionals, and Entrepreneurs. Michael brings with him rich life experiences and has worked and shot in Australia, Japan, the USA, France, and the UK. He has the ability to authentically capture the essence of each person through the lens of his camera. 

VIEW LIVE WEBSITE

Project Goals

An Engaging, Interactive, and Informative Photography Website with Booking Capabilities for all Professions

London is one of the most competitive international cities in the world, Headshots Universal needed a website design that could stand out amongst its competitors. Michael wanted to create a booking website functionality where customers could interact and discover as much information as required before deciding to book a session. It was important to customize the professions as separate packages. While most clients are happy with the general headshot style, we wanted to cater to those who may sort more personalized custom brand photography and customized forms so they can feel comfortable giving us as much information as possibles. Once received, Headshots Universal would create a package proposal for the client's requirements.

The majority of Michael’s website traffic came to his website through recommendations, social media, and Google searches. A significant number of website views would be via mobile devices. Michael required outstanding functionality on all mobile devices including desktops in order to create a consistent user-friendly experience on each device.

Innovative Design

Stylish, Smooth, and Enjoyable Ensuring a Successful Rate of Conversion

As a photographer, the importance of an impressive and inspiring photo portfolio is undeniable. We knew we wanted to showcase the quality of Michael’s work, while maintaining a clean and smooth journey through the website, ensuring a successful conversion experience. We developed a number of custom portfolio feeds, allowing Michael to showcase his incredible work without having to compromise photo quality or page load speed.

Colour Palette

Experienced, Artistic, Sincere, Quality

Staying consistent in order to maintain visual brand consistency but downplay the bright colors and let his photography stand out, we created a brand color palette to create something more authentic to Headshots Universal’s brand experience.

"We have had 731 views on Google in the year since the website was launched in March 2020, we are extremely happy with the results. If we were to convert those views into paying customers Headshots Universal would have made £189,540.  We believe the website has been successful and we feel that we can now take the idea further, advertise, post on social media,  and set it up in a commercial studio, where we can receive clients!"

Michael Brosnan

PHOTOGRAPHER

Website Hosting: Godaddy

WordPress Theme: Uncode

Grid Sider: The Grid

Slider: Slider Revolution

Photography: Michael Brosnan